POWER YOUR CREATIVITY.
Overtime Elite Arena Opens for Guests
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OPENING KICKOFF
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Say hi to your Hype Man – Fly Guy DC, as he welcomes UTA’s Jeremy Zimmer and Steve Cohen to kick off UNLOQ404
American Sesh Live
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Entrepreneur and Restaurateur, Pinky Cole hosts a ThinkTANK roundtable event series ‘American Sesh’ with her special guests on the UNLOQ stage to ideate and collaborate while building big ideas! It doesn’t matter how much money they have or their status. Everyone locks in and builds.
American Sesh is about pushing collective innovation for the culture. A roundtable where your mind is your currency.
The Creator Economy is Just Beginning...
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Hear why UTA is passionate about supercharging a new generation of young creators with the skills, network and strategy they need to transform their talents into a profitable business.
404 Stage Kick-Off
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The Electrifying Mannie Supreme kicks off a jam packed afternoon of great conversations on the 404 Stage.
Music Representation: Making Boss Moves in the Modern Music Industry
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From career makers and culture shapers, to understanding the market shifts that make clients successful: Music Managers play a crucial role in helping artists establish and grow their presence, connect with fans, and make money. In this session, we discover how to grow your management business through unorthodox means, staying ahead of trends, understanding market shifts, and adapting strategies to keep artists relevant and successful. If you’re an artist, you’ll also better understand how to choose the right music representation for you.
Candid Advice from the Creators' Creator on the Pressures, Potentials, Pitfalls, and Promises of Making it
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No one knows more about the creator space than Samir Chaudry. The industry icon has interviewed thousands of creators, but he’s also designed and sold digital businesses himself. In this exclusive session, he’ll share his wisdom and learnings, honed from 10+ years in the business. What does it take to make it? What separates good from viral?; and how to keep going despite the odds. He’ll also share the trends he’s noticing now and how he thinks the creator community will evolve...not to be missed.
From Unsung Heroes to Heroes of the Hour: How Music Producers are Taking Center Stage
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As Alchemists responsible for shaping the direction of musical genres, producers have emerged as the driving force behind musical direction and success. Where they once were the unsung heroes working behind the scenes, they have now firmly stepped into the spotlight. This shift is not just a change in perception but a reflection of the pivotal role they play in shaping the music we love. Responsible for creating the sonic landscapes that define genres and catapult artists to stardom, they are the visionaries who translate raw emotion and creativity into polished tracks that resonate with audiences worldwide. But how do they craft their unique ability to fuse technical expertise with artistic sensibility? And how do they manage their own careers, alongside their artists?
Taking it on Tour: UNLOQing your Popularity, One Sold Out Show at a Time
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2023 has seen well-loved creators - comfortable in front of the camera - take an exciting and bold leap of faith. In this session we’ll hear from Baylen Levine who’s successfully transitioned from messing around at home to doing what he does best in front of a live audience of super-fans. Meet one creator who's had the courage to take it to the next level and come face to face with followers for a live two hour show instead of a 20 minute cut. Hear how he’s transitioned from content creators to a live performer, what it’s meant for his legions of fans, and the good, the bad and the ugly bits of being on the road.
Create & Own: Successfully Building and Collaborating with Brands
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Creator/ celebrity collaborations are now ubiquitous, but behind the glossy images there is a world of hard work and compromise. Moving from endorsement to ownership is a huge - and often lucrative - step for creators and brands: one which is fulfilling and often starts at the ground up (from sourcing suppliers, to writing business plans). Hear how marrying vision, values, passion and expectations is critical, but also what that extra bit of secret sauce is that makes the collaboration fly.
In this session, we’ll hear from experts on the evolution of collabs and the progression from endorsement to ownership; as well as what makes them a success in the long-term.
Creator Conversations: Using your unique voice to build community on IG and Threads
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A fireside chat with AliyahsInterlude and Tony Talks to discuss unique opportunities for creators on Instagram and Threads, best practices on building community through hot topics and conversation, and how to make the most of Meta’s platforms.
How to Use Humor, Heart and Heat To Connect with Culture
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When it lands, this combination is a super-power: it's inclusive, it's infectious and it's all-in. In this candid conversation, Joshua and Josha will talk about why comedy creators might just be the next big thing in entertainment and how talented storytellers can move into the stratosphere. They’ll talk about what kind of humor works, what the secret is to continuing to engage viewers over a sustained period of time and how to attract the attention of big brands and Hollywood.
What it Takes to Solidify Your Relevance and Secure the Bag in the Wildly Competitive Beauty and Fashion Space
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A dynamic segment that is ripe for disruption and constantly evolving, fashion beauty and lifestyle is a competitive influencer space. But if you can carve out a niche and deliver with authenticity, you will thrive - as more and more people turn to social for inspiration. In this session, find out how to be authentically relevant; engage with (and build trust with) niche audiences and build a brand that reflects who you are and what youstand for. Discover how creators are adapting to new landscapes and harnessing creativity, business acumen, adaptability and a deep understanding of their audience to solidify their status.
Inspiration UNLOQ'D: Turning Passion into Business
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Join a Pinterest hosted conversation with Atlanta's-own Creative Entrepreneur, Cam Kirk and Writer, Political Activist and Lifestyle Creator, Tenicka Boyd as they share their journeys from pursuing passions to business building and tips for staying inspired along the way. Gems will be dropped, you don't want to miss out.
Financial Literacy - Your Brand, Your Business, Your Money
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Your Brand, Your Business, Your Money, presented by Chase, seeks to further unravel the interconnectedness of each respective facet of creators’ pursuits, while shining extra light on resources to help elevate your financial well-being along the way. Bringing together experts in financial health, marketing, and entrepreneurship to share their experience, we hope to inspire and empower our attendees to further embrace their creative pursuits with confidence.
Lucky Me, The Entrepreneurial Journey of Rich Paul: Challenges, Triumphs and Persistence
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Of Rich Paul’s new book Lucky Me: A Memoir of Changing the Odds Jay-Z has said it’s: "One of the greatest stories of growing up in America's ghettos and overcoming adversity." In this revealing conversation, Rich Paul will talk to CNN Anchor and Correspondent Victor Blackwell about his extraordinary and extraordinarily “lucky” path to success. But it hasn’t always been love, light and luck. Rich will share insights into how he overcame hurdles and adversity, to become founder and CEO of Klutch Sports Group and one of the most influential figures in the multibillion-dollar sports industry. Get up close to the man himself. "The minute I met Rich, I knew he was different."- LeBron James. See for yourself in this intimate conversation with Victor Blackwell.
FlyGuyDC fan giveaway Intro April and Steve
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FlyGuyDC fan giveawayIntro April and Steve
Closing Remarks
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A massive thank you to our partners. Without them, this event would NOT be possible: AMB Sports & Entertainment, Chase, Gran Coramino, Hartbeat, Instagram and Treads, Overtime Elite Arena and Pinterest.
And to our event partners: Chamberlain Coffee, Flying Embers, LYFT for helping us all get to OTE, Russell Innovation Center for Entrepreneurs and keeping us all hydrated throughout the day - Smartwater
Special Musical Performance – Luh Tyler
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Wielding a wavy flow, irresistible melodies, and inventive dynamics, Luh Tyler animates bouncy anthems with undeniable unpredictability. He switches lanes seamlessly between his signature laidback cadence and airy high register, touting a style all his own. It’s why he’s quietly emerged as a vibrant voice out of his native Tallahassee, FL all before the age of 16. Growing up the youngest of three kids in “a good family,” he initially excelled on the basketball court as a point guard before picking up a mic in high school. Inspired by local favorites Wizz Havin, Trapland Pat, L.O.E. Shimmy, and more, he started to upload music of his own. Following “5 On It Freestyle,” he gained traction on Spotify and YouTube with “Jayda Wayda.” Meanwhile, YouTube views on “Law & Order” soared. DJ Booth touted him as one of “10 Rappers You Should Know Right Now,” and Stereogum christened him, “Best New Rapper.” In late 2022, Tyler released “Back Flippin,” the in-demand song he teased weeks prior on Tik Tok, which was immediately bolstered with support from the likes of Jordan Ross, Chris Brown and Kehlani while Pitchfork declared “...Luh Tyler’s music makes you long for the days when chilling was your only responsibility...his punchlines are boosted by his icy delivery.” Now, he continues to surprise on a series of 2023 singles and his forthcoming debut project.